How to get Targeted Traffic to your website? If you’re a Network Marketer trying to build a successful online business, getting a steady flow of interested visitors to your website or Blog should be Priority Number 1. If only you remember one thing from this article, let it be this, He or She that gets the most Targeted traffic to their website WINS.Which brings us to the question of, How do you get Hordes of Traffic to your website? It’s simple really, it’s been around for a while, and it’s FREE. So why do I call it an Amazing New Discovery?Well, It’s amazing how many network marketers aren’t using it to market and It’s new because so many marketers are just now realizing it’s potential as a way to market their product, service, opportunity and themselves. Now before I reveal what this new discovery in targeted traffic generation is, let me list 8 benefits of using this strategy.1. Attract visitors to your web site2. Establish yourself as an expert in your Niche (field)3. Builds link popularity4. Improves search engine rankings5. Helps to pre-sell products, services and opportunities6. Gain returning visitors to your web site7. It’s viral (It spreads all over the internet from one visitor to the next)8. Last but not least, it’s FREE.Now that you’ve seen some of the benefits, you may have guessed that the marketing method I’m talking about is, Article Marketing. That’s right Article Marketing. There are hundreds of ways to market your products, whatever they may be, but article marketing is one of the most effective. Not to mention, cost effective.If your like most network marketers and Building Your Business On A Budget, traffic generation can be a real pain in the backside, because of the cost factor. That’s the beautiful thing about article marketing, the only thing you spend is your time writing the article and distributing it to article directories.You can learn more about writing articles and article directories in the Author’s resource box below. Now I know you may be thinking, I can’t write articles, I don’t know what to write about, don’t worry, we all feel that way at the beginning. That’s perfectly normal and let me be the first to say, it’s going to take a consistent effort and require you to educate yourself in whatever your niche may be. Keyword being EDUCATE, You can then share that new found knowledge with others through your articles.If your serious about targeted traffic generation (getting more traffic to your web site), make article marketing one of the top marketing strategies you use. Degan Smith says it best, articles are like business cards online, how many business card do you have working to produce a constant flow of visitors to your website? Now I no the question has been asked, Does article marketing work? My answer to that is, the fact that your reading this very sentence is proof that it does. You can learn more about article Marketing and other low to no cost marketing methods in the Author’s Bio .
Posts Tagged ‘Traffic’
Amazing New Discovery Drives Tons of Targeted Traffic to Your Website. Free!
Saturday, January 23rd, 2010How to get non-stop free traffic to your website
Friday, January 22nd, 2010Getting traffic remains a major headache and hurdle for many web
sites. Yet the simple truth is that without traffic a website
cannot be successful. Lack of traffic really need not be a
problem because there are various free, proven ways of
generating traffic that will cost you nothing but get you lots
of traffic without you having to spend anything.
Search engines are a major source of traffic and yet effective
search engine optimization does not need to cost you a penny.
The key here is the content in your site. Well-written “killer”
content will go a long way in getting you the desired attention
from search engines. Focus on ensuring that your keywords are
generously littered all over your copy. In your title, meta
tags, headers, as well as the top and bottom portion of your
website. Then ensure that you are constantly adding fresh
content to your site. This will definitely get you the desired
attention and resultant traffic from leading search engines.
Then you can then guarantee repeat traffic by publishing an
online or email newsletter. Write interesting articles or supply
valuable tips to your list and they will keep on coming back to
your site and also talking to others about it.
Discussion forums are still highly effective traffic generation
tools. Carefully select the ones that match your website target
market most closely and then visit them regularly to share your
expertise and knowledge. Include your resource box with your
website link right below your post. You will be surprised at the
volume of traffic that this simple action can generate for your
site.
Writing and posting articles to other websites, your blog,
article directories and announcement groups, is a very effective
way of creating permanent regular traffic to your website.
Things will get very interesting for you when the viral effect
takes over and your articles get re-posted in hundreds and then
thousands of other sites all over the web. And with your link
still intact in the resource box.
Top Tips to Dramatically Increase Traffic to your Website
Thursday, January 21st, 2010Web traffic is a major part of a website. Websites are not able to function without it, as it is the amount of data and information received and sent by a website visitor. A website should have increased web traffic in order to survive. To increase the web traffic, a website should have many visitors.
How are you going to increase the web traffic of your web site? If you are a web developer or ecommerce owner, increasing the amount of visitors in your website is of extreme importance. For you to gain many visitors, you need to use the following methods to learn more about increasing the traffic of your website.
• You only need to maintain a particular content of your website. Your website should contain all the information your visitors need. The information you should feed your reader must contain many links to your website. You also have to put quality content to give your visitors reason to come back.
• Have a regular distribution of newsletters. Newsletter serves as a reminder to your visitors that your website still exists. You should send newsletters especially to those who have subscribed but has failed to visit your site for a long time. Write and send newsletters on a regular basis. It can be monthly or weekly as long as the newsletter you will be sending to your subscribers is of quality and has convincing content.
• Make a forum or community posts. This will give you information to all the asked questions of your visitors. Not only that, it also answers all the questions of your visitors including yours. It also gives you information that you can add to your website. Get your self involved in the forum, and add your advertisements as well as your URL.
• You can run contests or promos that will encourage your visitors to log on to your website repeatedly. Promos and contests will catch the interest of your visitors. Make them go after your good prize; it will make them excited to win. You should make your visitors aware of your rules, like the most times that a visitor uses your website, the more chances of winning. This catchy promotion will absolutely increase the web traffic of your website.
• Invite good writers to your website. From writing your own web contents, you are sure to save money from it. However, there are things you need to master before you can write a quality article. By inviting writers with good reputation, your site will be a good hit to the visitors especially to the ones who appreciate good insightful literature. They are going to write quality articles that will make your visitors comeback to your website.
• You can also invite special personalities in your website. They can join the forum together with all your visitors. You can hold a special event where your visitors will be given a chance to chat with a prestigious personality. They are given special privilege to ask questions and chat with the special personality invited.
• Advertise your website through banners, text links, magazines, newspapers, media and offline advertisements. This is an invitation that should catch the attention. Make sure to make convincing advertisements. Aside from the mentioned above you can also try giving away free e-books or articles as well as classified ads.
• You can also give the top visitors free items or freebies. These items are given to the frequent visitors of your website. Pens, shirts, stress balls and many others that can be given with your website’s name and URL. This will be a good advertisement.
To build a good website, you must build a good reputation. It is the most effective way to make your website famous. This is attained through writing emails and making good contents of your website. You can also write articles on other websites as long as you put a small resource box after your article. This will serve as the link to your website. With more articles you made, the more chance of getting more traffic in your website.
You are able to get the major numbers of traffic in your website by using the following methods. If you want to earn money, you have to work for it, and you need to do lots of effort to attain effective and positive popularity of your website.
9 Tips to Drive Internet Traffic to your Website Which you Can’t Affort to Overlook
Wednesday, January 20th, 2010You have set up a website with very useful information that you think it will benefit your visitors. Day to days, you keep update the latest information and publishing articles; hoping people will visit your website and found your useful information. But day in day out you check your website traffic stats, there are no one comment and your website has very low impressions. Why it’s like that? There reason is nobody knows your website. There are thousand of hundreds of website on internet, you put your website on internet but who will know your website if you not announce it. Yes, you need to drive the traffic to your website, but how?Here are 10 tips in no particular order of importance, that you can start doing now to get traffic moving to your website. 1. Submit or Add Your Site to Major Search Engines Search engines submission will increase your Page Ranking and when your web page is ranked in a high ranking positions, your website will be easily searched and seen by internet users if your pages are meeting their relevant search keyword. Focus on major search engines such as Yahoo, Google and MSN. Don’t use the free submission service or fee submission which will submit to many search engines because those services might hurt your page ranking as many has banned by major search engines such as Yahoo and Google. 2. Pay-per-click (CPC) Marketing If you marketing budget is sufficient, you could use Pay-per-click (CPC) marketing service provided by Google (Google Adwords) & Yahoo. CPC is one of very effective way to drive traffic to your website. 3. Audio Postcard for email marketing Internet has been for a short time but it has gone through various revolutions, today, silence web now can start talking and help you to promote your website. AudioGenerator.com is one of leader in providing integrated human voice audio clip which you can be added to your website and email. Because the human voice has the power to influence, motivate, and persuade prospects to click “Order Now” buttons faster and with less resistance. AudioGenerator.com also has audio postcard which can help you drive significant traffic to your website. We had tried the audio postcard of AudioGenerator.com to drive traffic to our website at studykiosk.com, it a proven method. 4. Press Announcement Making press announcement can be one of effective method of create backlinks to your website and it really help in your page ranking positions. Website like prweb.com provide FREE press announcement service, you can utilize it to drive traffic to your website. 5. Articles Submission Articles submission to article bank is one of the best ways to expose your website to the public. There are many visitors drop by these sites to look for related information and your articles might be among their search results. 6. Trade Link Request & One Way Incoming Links One of the search engines optimization is to have as many as possible the incoming links to your website. You could request trade links or link exchanges with other webmaster. One way incoming link is other website link to yours without the need of you to link to them. If you website has useful information to other website, they probably will add a link to their website to link to yours. There many website which provide one-way links service, but almost all of them are need monthly or year subscription fee. 7. RSS Feed Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary or Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication. 8. Viral Marketing Viral marketing is another way of say “word-of-mouth”. On internet, “word-of-mouth” spread so fast thru email. The key to successful of viral marketing is to send out something that people want to share. That can be anything from a joke, funny story or link to home-made video. 9. Blogs & Forums Blogs & forums invite comments from readers and most of them will allow you to leave a link in your signature line. One of way to create backlinks and drive traffic to your website. http://www.studykiosk.com/ – Listing the best Distance Learning Programs available to date, It explains the many ins and outs of attending a “Virtual Classroom” to help you succeed in realizing your educational goals from self-improvement, to certification, to earning an online degree.
10 Ways To Drive Targeted Traffic To Your Website
Wednesday, January 20th, 2010Okay … so you’ve built your website, now what?
There are several ways to drive high-quality traffic to your website without you having to spend anything. Here are 10 strategies you can use:
1. Optimize your site for the search engines.
You’d have to be a fulltime search engine optimization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are some to get you started:
a) Define your keywords – this is how people will find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy. To get started with keywords I recommend goodkeywords.com. They have an excellent tool which is free.
b) Create your Meta tags – this is how the search engines “read” your site. Put your keywords in your Meta tags in the source code of each page of your website.
c) Don’t use lots of graphics or Flash, frames, or “alt” tags in HTML for pictures – search engines don’t like them because it makes it hard for them to “read” your site.
d) Get links to your site – create a page in your website and call it either resources or links and add good, relevant links. Or you can sign up with links-exchange.net and have them create a links page for you with one link from your site. Linking is the second biggest indicator of how your site is ranked.
2. Submit your site to the search engines.
Why wait for the search engines’ robots or spiders to find you? Submit your website at addme.com, dmoz.org/add.html, submitexpress.com or ineedhits.com
3. Use pay-per-click advertising or PPC
Google Adwords or Yahoo Overture both offer pay-per-click advertising options. You can create a PPC campaign for a very small investment, and because you have complete control over your budget, you can set it for whatever amount you feel comfortable with. It’s very difficult to get to the top rank in the search engine, but it can be very easy to get on the first page of results with a PPC, bringing targeted traffic to you. The best part is you only pay when someone clicks your ad that takes them to your website. Adwords and Overture are both easy to learn.
4. Place or swap ads with other ezines in your niche.
Seek out other ezines in your niche whose publishers might be interested in swapping ads. They can either be normal ads, or just a recommendation within the content of the ezine itself.
In addition to or instead of swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, I usually suggest running it for a minimum of three consecutive issues for the best results.
5. Find a Joint Venture or be a Bonus Participant.
You’re probably aware of the tactic of adding valuable bonuses to your offerings to encourage people to buy. As a traffic-building technique, you could do the same for someone else’s product offering. This will bring people to your site to see what you have to offer. You can join with someone in advertising to bring results for both of you. There are also JV sites online where you can offer free products that will get people to your site. Don’t forget to capture the visitor’s name and email address so that you can follow up with him/her later. The money is in the size of your list.
6. Become an “ask the expert” on a high-traffic website in your niche.
Seek out websites that are information portals for your niche, and see if they offer an “ask the expert” section. Offer your services as an expert, to answer questions from their visitors about the challenges they face.
7. Be an active participant on a large discussion list or Forum in your niche.
Research and join a handful of discussion lists in your niche, and schedule time every week to check in and see if you can offer any valuable advice to the conversation. Be careful to follow the list rules about promoting your website, though. Most lists are intended to be a place where people can ask for help without worrying about being sold to. However, most lists also allow you a couple of lines in your email signature where you can promote your business. Use this space to point people in the direction of your website.
8. Write articles and post them online
This is one of the best ways in driving traffic to your site. If you write articles, other people read them or use them as content for their websites. You come across as an expert in your niche. People read them and click on your link.
9. Write a Press Release
Press Releases are another way of getting targeted traffic to your site. You can write a Press Release about your business. Be careful not to make it sound like an advertisement, though. Just give your expert knowledge. For more on Press Releases I suggest this website: PublicityHound.com/pressreleasetips
10. Online Networks
There are many places today where you can network online. These networks usually have groups which you can belong to and post to, for example ryze.com, ecademy.com, adlandpro.com, directmatches.com and linkedin.com to name but a few. They work the same as discussion forums where you can post your articles, and just generally discuss issues with others. You have a page on the network where you can advertise what you have to offer and include a link to your website.
These 10 ways of attracting targeted traffic to your website are tried-and true, meaning they do work. You may have to do some work, and give it some time, but the end result will be more high-quality traffic to your online business.
How to Drive Targeted Traffic to your Website and Earn Lots of Cash in the Process – Part 1
Saturday, January 16th, 2010Every website needs traffic. The life of every business on the internet is the amount of visitors you have and can drive to your website on a daily basis. There are various means of generating website traffic. Unfortunately, most people think that driving traffic to their website entails only one thing and that is building the site! Wrong. If you have been involved in any form of business at all whether offline or online, you’ll realize that the soul of every viable business is in the amount of customers or clients it can make and how many sales it can generate. This of course depends on the amount of prospects they can get to buy their products and services.
There are various methods of generating traffic to your online business. They are grouped into two major classes:
1. Online Traffic Generation Methods
2. Offline Traffic Generation Methods
Because this is a series on traffic generation, we’ll start with looking at traffic generation methods offline.
Now I know that seems like a contradiction. I mean how could you use an offline based method of advertising to promote an online based product and services? Well, let me show you. The various ways through which you can generate and drive traffic o your website are
1. Advertising in the dailies.
2. Use of stickers on your car, door etc
3. Banner advertising.
4. Billboard advertising.
5. Writing articles for newspapers.
6. Buying ad space in the newspapers.
7. Printing flyers for distribution.
8. Creating jingles for radio and TV Ads.
9. Printing of Business cards that could be handed out to people with your website address on it.
10. Exhibitions and Trade Fairs.
11. Printing your company name and website address on your clothes.
These are some of the many forms of promoting your website offline. Note that these methods look pretty simple but they are very effective forms of advertising.
Advertising in the dailies is not as hard and definitely not very expensive if you were to place your ads in the classified sections of the magazine. To do this, all you need do is call up the advertising manager of each newspaper publication you intend to advertise in and ask the current rates for their classifieds. Most times, their rates are really cheap. If you want a database of national dailies that you could advertise in, visit nationaldailies.com (Include real website from Google cash). They have in their listings over 250 newspapers with a reach of over 1 million subscribers. This way, your ads gets to be seen by about a million people. Follow carefully here. All you need is just about $750 a month on these adverts. If just one percent of those who see your ads were to visit your website, you’ll have ten thousand visitors –some ads have been known to do a lot better than pull 1% to the website. Now, let’s assume you sell products worth just $29 each. If just 200 people buy from you, you’ll end up with a net sales of about $5800 and a profit margin of $5050. That’s an incredible 500+% profit from just one campaign. Now, you see how profitable that can be. Not to mention the number of people who will visit your website as a result of the ads you put in the newspapers.
Discover Quick & Easy Techniques For Getting Web Traffic To Your Websites
Friday, January 15th, 2010Learn to drive website traffic to your websites and increase the profit pulling potential of your marketing efforts. As long as you own a website of any kind, you’ll need one essential element: it’s called traffic.
If you’re in business for profit, you should know that traffic, traffic, traffic is as crucial to a website as location, location, location is to real estate.
Knowing how to get website traffic to websites is a skill that every online marketer should have, and it will save lots money in the long run.
Without traffic, an Online Business – will suffer, deteriorate, wither out, and eventually die.
This will be a waste of your time because even the best sales copy ever written won’t stand a chance to be put to the test.
And you’ll never find out if your offers will convert visitors into customers, if you don’t know how to drive web traffic to your websites. By knowing almost guarantees sales and that’s what it’s really all about.
And NOT just any old traffic will do – you’ll need targeted traffic.
The truth is, sending the right visitors to the right websites AND doing this in volumes – requires skilled education.
This isn’t something you can achieve with your eyes closed, not unless you already know what you are doing.
Now for the good news…
If you’re new or not so new to Internet Marketing it won’t matter because being able to master how to drive web traffic to your websites at will can’t get any easier. With the right amount of research, you’ll discover the secrets, the little known facts that require nothing more than small applications and tweaks to your website and efforts. Yet the traffic results can be exponentially rewarding.
Starting from Search Engine Optimization to using the Traffic Exchanges, use all up-to date techniques and learn how to drive web traffic to your website.
Learn to unleash the power to drive traffic to your websites withTechniques like:
Search Engine Optimization, Social Media, Social Networking
Website Conversion, Email Marketing, Traffic Exchanges,
Article Writing, Fourms, Blogs, Social Bookmarking
These are a must have for Internet Marketers. Apply these Techniques for Maximum Impact and see your web visitor stats hit through the roof, sales records increase, and put a strain on your autoresponder with the hot flow of leads!
With all of this at your disposal how can you lose in your marketing efforts? You’ll be glad that you learned how to drive web traffic to your websites.It won’t be an over night scheme, if you want your piece of the multi-billion dollar internet pie, you’ll have to apply the techniques you learn on an ongoing basis.
The internet is a growing media that waits for no one, change will occur therfore always use up-dated information on all of the techniques that are llisted above.
You need to understand that traffic is the bloodlife to any website and are encouraged to learn how to drive web traffic to your websites. By doing this you will equipt yourself for your traffic generating needs.
Enjoy Your success.
Seven Ways to Drive Unique Traffic to Your Website
Friday, January 15th, 2010There are several ways to drive traffic to your website here are the seven unique ways. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence, and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune, and dreams that he might have realized if he only knew how to do this particular task.
Getting people who matter to see your website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to your own website would help those who are bent on sticking it out with this business wherever it is bound to take them.
The first way is through writing your own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.
The second way in driving traffic to your website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to your own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.
The third step in driving traffic to your website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.
The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.
The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.
The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.
The seventh is by knowing your market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of your website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.
Traffic generating strategies are important in trying to make your affiliate marketing career inch forward. It is always advantageous to plan your moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.
3 Steps to Driving the Right Traffic to Your Website
Thursday, January 14th, 2010One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors – the ones who are high quality prospects for you.
There are literally hundreds of ways you can drive the right kind of traffic to your website, and usually a combination of several brings the best kind of visitor to your site – the ones who are most likely to take action with you – whether that’s to sign up for your teleseminar, join your bootcamp, buy your info-product or simply sign up for your ezine list.
But once we get into looking at a client’s site, the piece we often find missing is a clearly defined niche. If you don’t know who your target clients and customers are, it makes it really difficult to find them and to let them find you.
Step #1. Who is your target market?
Once you define who it is that you’re most meant to serve, the easier it will be to know where and how to find them.
Once you have a clearly defined niche, you want to be sure that your website is optimized in the sense that it’s ready for the traffic that you’re going to be sending to it. There are two essential pieces that you need to have in place before you start driving that traffic to your site:
~ An Invite Site:
This is a simple one-page website where you direct your target market to sign up for your lisst.
~ A Free Taste:
This is your free offering to entice people to join your list once they arrive at your Invite Site.
I’d like to invite you to take a look at your website and make sure that it’s super-clear what step people should take when they arrive. The first thing that your visitor should see is the sign-up for your Free Taste.
If you’re going to make the effort to get people to your site, you want to make sure you have a way to capture them once they get there to get them on your list and in your marketing & product funnel. Following this model is a foundational piece to building a successful and sustainable business online.
One you have that foundation in place, you need to find ways to access your niche, to get in front of them, so you can drive traffic to your website. There are two key ways to drive traffic to your site:
Step #2. Find Them
The second key to driving traffic to your website is to find out where your target market is hanging out online. Here are some ways you can do that.
> Join Online Networking Groups/Discussion List/Forums/Blogs
Find 3 online networking groups and list your profile and website address that points directly to your sign-up page for your Free Taste. Some great groups can be found on Ryze.com and LinkedIn.com. Search Google Groups or Yahoo Groups for other groups that apply directly to your niche.
The key to utilizing this tool is to build that relationship with your target market, not to sell anything. Every list has it’s own set of rules, but most lists will allow you an email signature where you have your URL listed that points to your Free Taste on your website. Many lists also have Promo days where you can point people to your website as well.
> Offer Free Teleseminars
Another way to get in front of your target market is to offer free teleseminars for groups and associations that are made up of your target market. You invite people to visit your site during the teleseminars, and/or when they register – depending on how the association wants it set up. Associations are always looking for speakers, so put together an offer to speak and send these out.
> Do Internet Radio or Podcast Interviews
Offer to be interviewed for a Internet radio or podcast show whose audience is your target market. Make sure you are able to give the URL of where you want people to sign up for your Free Taste. To find an appropriate show, Google “your niche + podcast” or “your niche + radio shows.”
Step #3. Let them find you
The third key is to leave clues for people to find you online.
If your niche isn’t clear in the sense that they’re not necessarily hanging out together, this is sort of a sideways way to reach them.
> Pay-Per-Click Advertising
Google Adwords or Yahoo Overture are the two biggest players in the pay-per-click arena. You can create a PPC campaign for a very small investment, and because you have complete control over your budget, you can set it for whatever amount you feel comfortable with. It’s very difficult to get to the top of the “organic” search results (on the left side of the search results page) but can be very easy to get on the first page of results with a PPC, bringing targeted traffic to you. And, the best part is you only pay when someone clicks your ad that takes them to your website.
Use the PPC’s research tool to help find the best keywords for your target market (keywords are just search terms that help people find you online), and then use them in your articles to help the search engines drive traffic to your site.
> Write & Submit Articles
There are several reasons why you want to implement this strategy. One is to educate your target market about you and what you do. Another is that it helps to position you as an expert. And another reason is that your articles give people a taste of your style, what it is that you offer, and it gives them an opportunity to get to know you a bit without risking anything.
When someone enters your keywords in the search form, your article will pop up and that will drive traffic to your site.
> Optimize Your Website for the Search Engines
You’d have to be a fulltime search engine optimization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are some to get you started:
a. Define your keywords – this is how people will find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy.
b. Create your metatags – this is how the search engines “read” your site. Put your keywords in your metatags on each page of your website.
c. Submit your site to the search engines:
Why wait for the search engines’ robots or spiders to find you? Submit your website (it’s best if you submit every page individually) to at least these three major search engines manually. It’s easy and only takes a minute.